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20.10 Giro di Lombardia ITA

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Bradley McGee Joins Team CSC
[22.10 12:28]

Stuart O'Grady Happy after Comeback
[22.10 10:17]

Fourth Place for Andy Schleck
[20.10 17:00]

Ahead of Giro di Lombardia
[19.10 14:21]

Oakley Glasses in the Team CSC Shop
[18.10 11:09]


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© Team CSC
Why does the jersey look the way it does?

[05.03 12:02] In our gallery from the California training camp and Tour of California you can see the design for the new team jersey, which will be worn by the Team CSC riders in 2007. A jersey, which has undergone major design changes, but which still does not leave any doubt that it represents Team CSC.

But what thoughts lie behind the changes and the design in general?

The designer behind the jersey is Danish art director Inger T. Klixbull. Klixbull, who lives in the States, is the Creative Director at Ogilvy Chicago and has a degree from den Danske Reklameskole (the Danish School for Advertising.) In her current job she does advertising and design for clients like Dove, Coca-Cola, Miller Beer and Chicago Wolves Hockey.

She has been responsible for the design of the team's jerseys for seven years now, working very closely with Team Manager Bjarne Riis and Descente – Team Sponsor and manufacturer of the team jersey.

”Before I start working on the new design I talk to Bjarne and the manufacturer about the previous year's jersey and whether there's anything we can do to improve it and also bring it up to date.

It's very important for Riis Cycling and Team CSC that the clothes worn by the riders are very recognizable from one year to the next, because our fans have to be able to spot our riders out there on the roads. But we would also like to keep up to date, which is why you can always find elements from the previous year's jersey in the new one even though it's been updated,” explains Inger Klixbull about the process.

This explanation is easy to follow if you take a closer look at the team jerseys from the previous years. Even though the jersey from the first year with CSC as main sponsor looks a lot different from the 2007 jersey, it is small changes each year, which have given the jersey the look it has today.

But which thought process has brought Inger Klixbull to make the changes to the 2007 jersey?

”In 2007 the vision was to add more black to the jersey and also make it a bit more raw. Whereas the look of last year's jersey was a bit softer – almost organic, this year's design is a lot more raw and edgy. I've worked especially hard on creating more depth in the background pattern. The reason is, that when you see the jersey from a distance it has to have a cool and clean look, which is easy to recognize.”

”But when you see it up close, where you're able to enjoy the details it's great if you all of a sudden discover an extra dimension and complexity in the design. So this is why the new pattern is a black "Honeycomb" pattern with red highlights underneath. The thought is that you should be able to almost sense the heat and power coming from the riders – almost burning thru the clothes,” says Klixbull and continues:

”Last year's jersey was designed to accentuate the muscles in the body and this year's jersey is designed to show the raw power, which lies in each rider.”

For yours truly the first thought, which came to mind, was that there is an element of ”Spiderman” in the intense and masculine design. To this the Danish designer replied:

”I'm pleased that you mention Spiderman – because a couple of my sources of inspiration has been super heroes. And many of the qualities we associate with super heroes - such as Superman, Batman and Spiderman - like super human strength, the ability to do the impossible, extraordinary abilities combined with the intimidating look of a super hero were something which I very much wanted to bring to the jersey.”

”The stronger and the more intimidating we look as a team the better!”

You will be able to buy the jersey in our web shop on team-csc.com shortly. 

More news
20.10 17:00  Fourth Place for Andy Schleck  
18.10 11:09  Oakley Glasses in the Team CSC Shop  
14.10 17:36  Chris Anker Sørensen in Long Break  
14.10 17:03  Team CSC Powerless to Prevent Sprinter Finish  
13.10 16:23  Fränk Schleck won Giro dell'Emilia  
11.10 17:24  Kroon's Chances Ruined by Flat  
11.10 16:45  Second Place for Fränk Schleck in Tuscany  
09.10 16:13  Double Team CSC Victory in Italy  
07.10 17:50  Cancellara Caught with 400 Meters to Go  
06.10 18:10  Klostergaard Injured  

More interviews
22.10 10:17  Stuart O'Grady Happy after Comeback  
01.10 13:55  Kolobnev Happy with Silver Medal  
28.09 11:21  Cancellara Relieved After Gold Medal  
14.09 23:02  O'Grady's Recovering Fast  
27.08 19:55  The World's Best Cycling Team Celebrates 10-Year Anniversary  
18.06 13:13  Zabriskie in the Fan Chat Tuesday  
28.05 14:52  Brand New Klostergaard in 2007  
07.05 22:02  Sunderland Doing His Third Season  
03.04 11:23  Andy Schleck - The Next One?  
20.03 22:02  Sastre Back in Training  

More Press releases
22.10 12:28  Bradley McGee Joins Team CSC  
17.10 10:26  Jason McCartney Signs with Team CSC  
16.10 10:04  Torsten Schmidt New Sports Director at Team CSC  
12.10 14:18  Jurgen Van Goolen Signs with Team CSC  
05.10 12:17  Karsten Kroon Extends for Another Two Years  
19.09 12:26  Kasper Klostergaard Signs New Two-Year Contract  
24.08 10:09  Lars Bak Extends for Another Two Years  
20.08 14:21  Team CSC's Line-Up for Vuelta a España  
20.08 13:30  Season Over for Nicki Sørensen  
19.08 19:48  Lasse Bøchmann Stagiaire at Team CSC  


BUY THE TEAM CSC-GLASSES FROM OAKLEY
Now you can get Oakley glasses just like the ones the Team CSC-riders are wearing in our shop. We also still have sliced prices on a lot of items: All the items in the Casual Section and caps, posters and DVD's has been reduced in price.
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PICTURES FROM COPPA SABATINI
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